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How Website Monitoring Solutions May Be Able To Protect Your Brand

Posted on 15 January, 2015  in Applications and Development, Programming and Coding, Web Applications Monitoring, Website Performance Enhancement


Throughout the past several years, the digital realm has transformed into a highly competitive market. Whether your website is geared toward informing readers or selling a product or service, the performance and functionality of your website directly influence not only traffic, but also your brand reputation. Perhaps one of the most common mistakes made in the digital realm is creating a visually stunning website without supporting this design with a well-appointed website monitoring solution.

Safeguard Your Reputation Through Stablility and Reliability

Poor website performance and unreliable stability not only reduces your website ranking in search engines, but it if these errors and issues are not swiftly addressed, its poor performance can cause irreversible damage to your brand. In fact, over half of all Internet users have stated they will leave a website if its loading time takes too long, and many of these users will avoid accessing your site in the future.

Therefore, in an attempt to keep your website competitive and attractive to visitors, you must take time to ensure the entire infrastructure operates at optimum performance and stability levels. While there are many ways to accomplish this goal, the most effective and proactive is through website monitoring solutions.

Global Performance and Availability Monitoring

Regardless of where your website is based, the Internet has grown to attract a global audience. Even the smallest of websites commonly see overseas traffic. In order to protect your global brand, and promote growth among all nations, you must ensure your site meets performance and stability standards from all points throughout the world. Website monitoring solutions can test the availability and performance of your site from multiple locations throughout the world. This is imperative for all sites; however, it’s beyond essential for eCommerce enterprises.

Instant Error Alerts

There’s no such thing as a perfect website. While the visual design may be intuitive and brilliant, the inner workings of modern enterprises feature complex components, which are bound to break or malfunction. Although you cannot prevent these unforeseen errors, you can bounce back before it has an opportunity to disrupt user experiences. Website monitoring solutions are capable of delivering instant error alerts the moment an error or issue is noticed. This is among the most proactive ways to protect your digital brand, as administrator’s may implement a correction or fix the moment an error is identified. In some instances, the monitoring tool can automatically correct minor issues or run advanced-level diagnostic tests to identify the root cause for swifter correction.

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